How do I open a training center? Algorithm how to start making money on knowledge! Name for the educational platform How to name the training center

Choosing a name for a kids club

Choosing a name for a kid's club is not that difficult. But it’s not the simplest either. No wonder they say: "As you name the yacht, so it will float." So, let's figure out which "yacht" and what name we will call.

Let's start with the fact that we have two “yachts” - the company itself (LLC, individual entrepreneur, AHO, CHDOU, etc.) and a children's club - and both need names that may not coincide. For example, a company may be called LLC Olga Ivanovna Petrova, and a children's club on a signboard and on a leaflet may be called Umnichka, or Ladushki, or something else. If you choose the name of the club that does not coincide with the legal name of the company, then do not forget to issue everything by order.

In our case, the names of the company and the club coincide, and we try to avoid the abbreviated version of “Umnichka”, since the word “eco-club” contains a feature that distinguishes the club from all other children's centers in Moscow - an eco-interior.

To find out what the name might be, let's first analyze the names of existing clubs, and then figure out the naming rules.

In Moscow, there are a lot of clubs with a variety of names: "In a certain kingdom", "Sema", "Azbuka". "YASAM", etc. All names can be divided into several groups.

Names associated with fairy tales, cartoons, fairy tale characters and authors of fairy tales: "Fairy Boat", "Golden Key", "Fairy Tale", "Little Raccoon", "Andersen", "Seven Flowers", "Kapitoshka", "Little Prince", Akuna-matata, etc.

Names that match the names of children's toys and games: "Yula", "Club Cubes", "Classics", etc.

The names that declare the developmental orientation of the club: "Pochechek Club", "ABC", "Development", "Smart Kid", "Development Academy", "A + B", "Znayka", "Little Genius", "YASAM" and etc.

Names containing a reference to childhood: "Baby Club", "Residence of Childhood", "Little Country", "Academy of Childhood", "Studio-dolls", etc.

Names that match the names of people: "Tyoma", "Sema", "Filippok", "Alice", etc.

The names that came from the "pioneer" era: "Brigantine", "Horizon", "Eaglet", etc.

Geographic names: "Yauza", "Setun", "Children's Club on Leninsky", etc.

Names in a foreign language (they often indicate the language orientation of the club) or a mixture of Russian and foreign words: "CHILDHOOD", "Green Landia", "Teddy Bear Club", "Smiley", "Kimberly Land", "Pampa Green"

The names in which the distinctive feature of the club is immediately visible: "Mozart-effect" (musical orientation), "Premier" (premium class club), our "Children's Eco-Club" Umnichka "" (eco-benefits and eco-interior), "English kids club ", etc.

Quite abstract names that are not related to childhood and development: "Constellation", "Rainbow", "Architect", "Zodiac", "Clover", etc.

Original titles that do not fall into any of the above groups: “Ma! Nanny "," Sami with a mustache "," Barberry ", etc.

After reviewing all the groups, you can choose the one you like the most and then come up with a specific name. I will say that all the mentioned clubs are quite successful.

There is an opinion that the club should have an original, modern name - and then it will definitely become popular. Just add a word in English and a line of customers in front of your doors will be secured. They say that a modern mother will never take a child to either the "Horizon" or the "Petrel". However, this is not quite true. Analysis of the activities of children's clubs in St. Petersburg, Moscow, Moscow region, Novorossiysk and other cities shows that the number of customers does not depend on the name of the club. So, in a far from poor district of the Moscow region, the Zvezdochka children's club is successfully operating. The name is the most common. Someone associates it with the October badge on a school black apron, someone else associates it with a star in the sky. And for some people, the star is their own child. As you can see, the name is neither original nor modern. Nevertheless, customers do not care - subscriptions for all September courses were sold out in April. The clubs known to me as "Hedgehog and Bear Cub", "House of Magicians", "Solnyshko" are just as profitable.

The name should be chosen carefully, in accordance with personal preference and common sense. In this case, you should focus on the region in which you live, and on the clients who will come to you. The higher the status of the club and the more expensive its entourage, the more thoughtful the name should be.

If you can't think of a name in any way, you should get acquainted with naming rules and understand how they influence the choice of the name of the kids club. It is believed that the name should be:

original. How much? Obviously titles such as “Ma! Nanny ”are one hundred percent original: there is no longer a club of the same name on the whole territory of Russia. Should we strive for this? The very concept of "originality" implies the uniqueness of something in a particular sample. Considering the name from the point of view of originality, be sure to analyze the names of all children's centers in your city, even if there are a lot of them. The original name must be exactly for the city in which you live. First, your club will not be confused with another. And secondly, you will act decently, not climbing into someone else's territory and not clinging to someone else's reputation.

It is necessary to analyze the names of existing children's clubs for another reason. Recently I helped open a kids club in St. Petersburg. The future director of the company had already acquired the property and at night he was thinking about the name of his organization. And gradually the good name "City of the Future" was born. When I began to ask a satisfied businessman about competitors working in the same area, it turned out that on the same street, a five-minute walk away, there is a children's club "City of the Sun". What do you think, was the idea invented successful? Of course not. Can it be considered original? For all clients, these "cities" will merge into one. The difference is small, and hardly anyone will notice it. Such a name will only hinder business development;

understandable. This refers to the relationship between the name and the activities of the club. The name should be such that one can immediately say: the work of this company is related to children. On the other hand, naming experts assure that in no case should a company be named in full accordance with the profile of its activity, otherwise there is a great risk of getting lost in the crowd of competitors. In other words, the name “Development Kids Club” etc. is not the best option;

laconic. It is believed that a short name is better remembered, and spelling mistakes are made less often in its spelling. By the way, such a name takes up much less space on leaflets or signboards;

memorable;

associated with positive associations. While selecting material for the book, I came across the name of the Ugly Duckling Youth Tourist Club. It is clear to everyone that ugly ducklings turn into beautiful swans, but I would not want to drive my own child and go to the Ugly Duckling club myself.

Now let's focus on methods of coming up with a name, which are listed in many business books.

The method of associations and synonyms. Write down all the words related to the kids club: child, development, play, learning, etc. - and look for various synonyms or associations for them; to do this, use the Internet or special dictionaries. As a result, an interesting name suitable for the company may arise.

Borrowing the name from well-known companies. Here, I hope, everything is very clear. Take a well-known name and replace (add) letters. How decent and appropriate is it? Actually, it's better when they copy you, and not you copy someone else.

Emphasizing the national or regional focus of the firm. To do this, it is enough to add the words "Russian", "Euro", etc. to the name.

Application of adjectives.

Use of your own name in the name of the club. In Moscow, for example, there is an educational center "Academy of Natalia Nesterova".

Active inclusion of foreign words or a combination of Russian and foreign languages.

Using the name of a club operating in another city. To do this, you need to rummage on the Internet, find a name that you like, and try to remake it.

Now that you are armed with theoretical knowledge, it is time to start taking action. Pick up several variants of the name, show them to acquaintances and see the reaction. You can come up with a name alone, or you can brainstorm with family and friends. This is a very effective way to work on creative tasks. Usually a solution is found quickly.

The name of our club was born with the help of a brainstorming session, in which the entire pedagogical team participated.

We really wanted to have the word "smart" in the title. The holy belief in the priority of the intellect did not give us rest, because our general developmental classes are saturated with methods aimed at the formation of mental actions. And besides, we knew for sure that every mother considers her baby to be the smartest! The options were discussed: "Smart child", "Smart children", "Umka", etc. But in Moscow there are a lot of clubs with such names.

During the assault, we decided that we would give each child a folder for creative work with a branded sticker. And then it became clear that the name of the club and, accordingly, the inscription on the sticker should be pleasant to the mother and say something positive about her child, and not just about the club. Only after all the important points were agreed and clarified: something connected with the mind, a sticker, mom should be pleased, - our wonderful teacher Lyudmila exclaimed: "Good girl!" Yes, indeed, "Umnichka"! This is how loving mothers often call their babies, if they show intelligence, diligence and ingenuity. And the folder for creative works will undoubtedly belong to the smart girl. Thus, not only parents, but also we confirm that every child is smart. We preferred to use the word in the singular not only because there is a club called “Umnichki” in Moscow (this became known later), but also because any mother is primarily interested in the successes of her own smart girl, and then in the others.

So, having chosen the “Clever girl” option, we wanted to reflect in the name the distinctive feature of the club - the presence of eco-benefits and eco-interior. This is how the word eco-club was born, and in this connection we had difficulties at first. It is now that “eco-products”, “eco-cables”, “eco-toys” and even “eco-funerals” have appeared everywhere. And a few years ago, we were forced to constantly explain to clients,

what does that name mean. Together, the original slogan was coined: “Eco-relations in eco-interior!”. And again, it immediately became obvious that he was destined for a long, happy fate. We officially registered both the name and the slogan with FIPS, since we are firmly convinced of their viability.

I would like to note that the name, slogan and logo of the company are the fruit of collective efforts. In my opinion, the success and speed of development of many projects is very often explained by the Russian proverb "One head is good, two is better!"

This text is an introductory fragment. From the book Kids Club: Where to Start, How to Succeed the author Timofeeva Sofia Anatolievna

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Chapter 5. Prospects for the development of the children's club When should you think about the prospects for the development of the children's club? After he has worked for a year? Maybe in two or three years? Not. It is better to outline the prospects for business development at the stage of the idea and refinement of the project.

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Once you decide that you want to open your own children's club, you, of course, will not immediately start buying equipment and recruiting a team. You will study the specifics of this business. And also you will definitely come up with a name to his brainchild. And this is not an easy task! There are already thousands of clubs with pretty and not so pretty names.

Using this guide, you can come up with a great name for your childcare center, which your customers will like.

How to choose a bright name for a kids club?
How to find something that is not banal and not too weird name?
How to designate the general name of a children's institution so that it is correct reflected its essence?

Let's start by looking at what other people call preschool.

Most of the titles can be divided into categories:

Based on cartoons and fairy tales: Teddy, Pinocchio, Totosha, Babayka, Robin Hood, Kapitoshka, Balu, Umka, Fairytale, Teremok, Miracles, FanFan, Chunga-changa, Zloty fish, House of wizards, Giants, Akuna-Matata, Learned cat, Smeshariki, Mumimama, Limpopo, Willie Winky, Brownie

Great people: Pythagoras, Plato, Anderson

Children's names: Dasha, Sema, Zarina, Deniska, Holly, Marie, Sasha, Marusya, Dara, Monty, Alice

Animals: Kangaroo, Owl-owl, Hummingbird, Octopus, Mammoth, Polar bear, Bee, Dolphin, Firefly, Hedgehogs, Seagull, Canary, Parrot, Ladybug, Toucan, Owl

Plants: Pine cone, Miracle tree, Grain, Sprout, Birch

Combinations of letters, exclamations and alphabet: A + B, I, ABC for parents, Ay, yes I am !, Hurray! E + Family, ABC, Az and Buki, Oops!

The science: Academy, Academy of childhood, Erudite, Electron, Academician baby, Linguist, Logos, Workshop of Knowledge, Generic, Parallel, Perspective, Progress, New century

Childhood: Smart child, Know, Why Much, First steps, Freckles, Talker, Childhood empire, Childhood secret, Little genius, I myself, Fidget, Smart kid, Know-it-all, Krosh Ru, Children's time, Okay

Family values: Mom's joy, Lucky, Miracle of birth, Miracle children, All the best for children, My clever girl, Family circle, Miracle in the house, Trust, Good, Family, 7I, Friendship

Using foreign words: Okeshka, Babyclub, Players, Mamarada (transliteration), Atlantis, Sunnyclub, Kinder boom, Mama house, Smile, Bonus Club, New Days, Sound club, Junior, Party-Boom, Bambino, Funny Park, Kinder Party, Leader Land, Bloom , Mini Bambini, Tilly Willy, MySecret, Sprout, Felicita, Kimberly Land, Mark & Maks Club, Infant, Split

Fruits, berries: Tangerine, Lemon, Vitamin, Citrus, Raspberry, Raspberry, Pomegranate, Orange

Holidays: Birthday, Childhood, Christmas

Creation: Plasticine, Pencil, Artist, Bead, Paint

Travels: Safari, In wonderland, Quarter, Adventure island, Fairy tale, Island, Big ben, Madagascar, Little America, World of Harmony, Travel bag, Athens, Jungle, Children's town, Space, Solar city, Talentville, Flower city, Land of fairy tales, Malibu

Toys: Rubik's Cube, Matryoshka, Lyalya, Pyramid, Cube

Redesigned words and slang: Begemontiki, Club-ok, Aquamarinka, Druzyaki, KudoMama, Ukhtyshka, Rhythmusiki, BambiK, MimiMotik, Totoro, Limpik, Fontanevia, Manyanya, TaRaRam, Oyka!

Natural phenomena: Spark, Source, Droplets, Orbit, Sun, Rainbow, Constellation, Vortex, Jupiter, Galaxy, Beam, Red dawns, Atmosphere, Sunrise, Asterisk

Phrases: Good day!

How can you come up with something original if there are already so many wonderful names?

I propose to use the best practices of artists and designers, namely the methods of creative search. The main one is search for associations.

7 methods of creative search:

Browse this list of names of kids' clubs and development centers. Turn on your associative thinking and continue each of the categories with their names. For example, for the category "Animals" I thought of the following words: Tit, Kitten, Sparrow, Stork, Giraffe, Penguin, Peacock, Whale, Fox, Drakosha.
Any of these names can be matched with bright adjective... Well, for example: the Smart Tit children's club, the Orange Kitten early development school, the Tsvetnoy Peacock children's art studio, the Magnificent Sparrow children's center, the White Stork family center, the Merry Giraffe family entertainment center, development center "Kind Drakosha".
You can also add to the Russian word foreign words or take completely foreign phrase... For example, the art studio "Art Lis" or the kids club "Clever Fox".
Consider different active titles... For example, the children's development center "Play, baby!"
Call friends, family or colleagues and arrange brainstorm... This is the same method of associations, only here not one person thinks, but several. They alternately name associations. It is important that someone writes down all the ideas that are called. The hive mind often works wonders.
If you are a famous person or professional in the field of child development, you you can use your name in the name of the children's club. For example, "Lena Danilova's site".
you also can take over the name club located in another city, but consider the following:

secondly, do not take the names of very famous children's institutions. It will be difficult for you to first reach their level and then surpass it. The same applies to the promotion of the site of your children's club;

thirdly, try to change at least something in the original name. This is necessary in order to avoid a situation when Google (or another search engine) will return 2 clubs with the same name to the query “Children's club“ Veseliy Broom ””.

What shouldn't you call a kids club?

Do not use words that can cause any side negative associations. For example, the unfortunate name for a children's club is "Whisper", because it is associated with the word "blindness." And in the stores you can find children's juice "Speleonok", the name of which is often read as "Snotty".
Avoid words and phrases that are difficult to pronounce (Example: Ribambel Kids Club). Be careful with diminutives - they are not always appropriate. For example, names such as "Chameleon" or "Brovarchenok" are a little difficult to read.
Do not use incomprehensible words, because you will have to explain them for a long time to everyone. Example: "Hyperborea", "Athyudiki".
Beware of harsh and distant words. You will have to build a complex connection between the name of the institution and its attitude towards children. For example, "Bartolomeo", "Garage" or "Tachanka".
Banal and very common names are also not the best option. They attract little attention, and there are too many identical names in the search engine. In addition, associations with the school circles of our Soviet childhood have not disappeared anywhere. For example, "Rainbow", "Sun", "Dawn", "Camomile".

In addition to the name, the children's institution also has definition... Here, too, a huge field for imagination opens up. Moreover, the definition is much deeper than the name. It displays essence and main idea children's institution. For example, the "talent club" indicates that children's talents are valued here and, in addition to developing activities, many sections and courses are conducted. Family Centers have programs designed not only for children, but also for their parents.

38 definitions for preschool institutions:

With a focus on child development:

Children's Club, Early Childhood Development Center, Development Center, Educational and Development Center, Institute for Child Intelligence Development, Development School, Child Development Center, Child Development Center, Intelligence Development Center, Children's Club, Early Development Studio, School of the Future First Grader, Early Development Groups, English Kids Club, Harmonious Development Club, Training Center, Child Psychology and Development Club, Montessori Center, Children's Education Center

Working with families:

Family Center, Family Club, Family Development Center, Family Ecology Center, Family Success Club, Family Club, Family Psychological Club, Family Leisure Club, Family Entertainment Center, Center for Children and Parents

A variety of studios, a focus on creativity:

Talent Club, Children's Creative Development Center, Children's Culture Center

Children's leisure:

Leisure club, Kids 'leisure club, Kids' play club

Emphasis on a supportive atmosphere:

Kind home, Eco-club, Friends club.

These definitions are very beautiful and varied, but I want to insert my own fly in the ointment: When asking a search engine a question, customers are most often looking for simple and familiar definitions. Therefore, if you are planning on using the Internet, it is better to dwell on more banal words, such as “kids club” or “children's development center”.

I hope that this extensive article did not tire you, but inspire you. And you are already coming up with the best name for your childcare center!

P.S. If you liked this article, feel free to . There will be many articles about the opening and operation of the kindest and most interesting business.

Now it has become very popular to receive additional education, both in the field of their profession, and additional self-education for adults and children. Demand creates offers, so the opening of a training center for continuing education is a good opportunity to earn money. Let's consider all the steps, how to open a training center?

How to open a training center - choosing a niche!

Decide in what format you want to teach and who?

Usually, additional education can be found in the form of courses, trainings, seminars, lectures, master classes, educational marathons.

They are conventionally classified:

By training time.

The duration of the events depends on the declared program, which can last from several hours to several years.
This long-term format of training includes courses in a foreign language, design and other disciplines. The program is divided into several levels of training, the duration of which is on average from 3 months to 2 years. Long-term training is good because for a long time income will come from students in the form of monthly contributions.

Short-term training can be from several hours, like a master class, to 2 months, like an educational marathon or training.

On the subject of the courses, which happens:

Professional is an increase in the level of professional knowledge, or the development of new professions, such as an accountant, designer, florist, manicurist, hairdresser, bartender, etc.

General educational - when they develop certain skills, for example, foreign languages, or pump personal qualities, the so-called popular personal growth trainings now.

Creative courses, when they teach to draw, sew, knit, make dolls, bead weaving, embroidery, woodcarving and others, in a hobby format.

Classification by audience age.
They are divided into children, teenagers, adults.

Having decided on the training program and the audience, we move on to the next step.

How to form a staff?

To ensure the life of the training center, you will need an administrator, accountant, teachers, and a cleaner.

Educators can be either full-time employees or outsiders.

A specialized training center that teaches the same courses all the time requires a permanent full-time teaching staff.

There are training centers that only serve as a platform for educational programs. Now this format is popular, when for rent premises are rented from hours to several days, equipped with everything necessary for holding educational events. In this case, the teaching staff is not needed, just an administrator, a cleaning lady. The accountant is also freelance on autoserving.

How to choose a room?

Basically, educational institutions are located in the central districts, which is very convenient for people in all areas of the city. How to open a training center cost-effectively? Better choose a central location!

An exception may be sleeping areas, which are convenient for children's educational centers.

The room must comply with sanitary standards.
Its size and layout depends on the chosen concept of the training center.

These can be large rooms or small classrooms. A prerequisite is a bathroom, a room-kitchen, where employees can relax at lunchtime or have a snack for students during the educational process.

What equipment is required?

The main equipment is tables, chairs, a board or flipchart, a projector, office supplies.

From the topic of the training center, you may also need educational methodological material, computers, toys for children and a carpet on the floor.

How to formalize?

There may be questions: how to open a training center, you need a license. To conduct educational activities in the course format, a license is not required. Only there should be mandatory registration with the tax authorities.

The following package of documents is also required:

List of training programs of the center;
- documents for the presence of a highly qualified teaching staff;
- documents for a room that meets all sanitary standards;
- documents to ensure the learning process with everything you need;
- information about the registration of a non-state educational institution.

What are the costs?

It is difficult to say a definite figure, because the cost of rent and wages to employees differ significantly from regions.

In order not to lose sight of anything, let us give an estimate of what they consist of:

Renting a room may require additional repairs;
Equipment purchase;
Staff salary;
Advertising costs;

Part of the costs can be reduced by wages. For example, pay salaries based on the number of students.

Advertising costs may vary. Depends on the methods of promotion. One working method is online advertising. It is not necessary to immediately create your site, it is enough to make an advertisement in social. networks, place an ad on forums, which is much cheaper at the initial stage than investing in a website.

How should you promote your training center?

The marketing development strategy is based on the chosen concept.

If you teach professions, then it is worth getting support from employment centers, which will be able to refer you to you for retraining. Post announcements on city forums.

For children's centers, advertisements should be posted on forums, magazines for mothers. In children's entertainment centers. He can even walk through neighboring houses and post an ad at the entrance.

Where to make money: 5 unique business ideas to help you get rich! How to make money fast on the eve of the holidays? Working Ways from Anatomy of Business!

And finally, the long-awaited moment came when you decided to open your training center. Well, I think the decision is correct, but I want to warn you right away. Read what mistakes arise at the very beginning of the journey for those who open their own training center.

First, it does not take into account from the very beginning how many training centers there are already in a given market and in a given niche.

As usual. A person comes to any training center, looks at how many students are there, multiplies the number of people by the average cost of training, and thinks, "Oh no, how much money you can earn!"

After that, he opens his training center and closes safely after 3-6 months. Why?

Because there are more competitors in this niche, and much less people come to training than he thought. In principle, this is normal from a human or emotional point of view. But not at all right from a business point of view.

Secondly, large companies are not taken into account, which open training centers as some kind of course complexes. There, the occupancy of the groups is almost at the expense of the employees who come to the given company to work.

Accordingly, training of people can take place at a reduced price or deducted from wages. And people from the outside can be given a completely different price tag.

As a result, competitors think that the price on the market is exactly that, begin to recruit at this price and understand that they cannot recruit people.

Thirdly, a person does not know for sure whether these educational services are really needed. That is, he thinks that they are needed, but in reality they are not. Thus, a training center is opened, a license is obtained, if necessary, and suddenly it turns out that what is being offered is not needed at all.

Now I will touch on the location of the training center, rent, cost per square meter and licensing requirements.

Of course, the closer to the city center is the training center, the easier it is with the students' travel and, accordingly, a little easier with the set.

However, the closer to the center, the higher the cost of the rent. And if you have a licensed type of activity, then it must be borne in mind that the maximum contingent that you can wean directly depends on square meters, which are supposed to be from 2 to 3 square meters. m. per student, depending on the type of educational institution.

Therefore, the fourth mistake when opening a training center may be the wrong choice of the location of the training center. Because trying to be closer to the center can make your training more expensive.

The fifth mistake is the wrong choice of the taxation system. Under the traditional taxation system, the number of taxes increases, but there is a possibility of opening branches. With a simplified system, the plus is that it becomes easier for the accounting department - to submit less reports, it becomes easier for you - to pay less taxes, but with the opening of branches and representative offices you will have problems.

The sixth mistake may be an attempt to make the constituent documents completely by hand. In principle, this is not a mistake if you have enough time and you are relatively competent in this. But if you want to reduce your time and focus on your future clients, then engaging in this kind of activity will drag you into a "swamp", although you will save some of the money at the same time.

Further, the choice of the organizational and legal form. LLC is a commercial enterprise created to make a profit. The plus here is that at the end of the quarter, you can pay 9% of the founders and legally take the money for yourself. In addition, the LLC is allowed to conduct lectures and seminars without obtaining a license.

But if you plan to open a training center in which a licensed type of activity is: training and advanced training for security guards, driver training, etc., then the local Department of Education will not issue you a license until the organization you registered is a non-profit.

Therefore, a mistake in choosing the organizational and legal form can lead to problems on the part of licensing authorities.

The next mistake is the wrong choice of the type of educational institution. It can be additional education, vocational education, additional vocational education, etc.

If you do not write these characteristics in the Charter, and in some cases in the title, you may also have problems with obtaining a license for a particular type of activity, coordinating training programs, not to mention the accreditation of an educational institution.

Further, it is a very serious mistake to try to do everything only yourself. Of course, you will have to do a lot yourself, especially at the initial stage. But if you do this constantly, you will have serious problems with finances and with your time and with your health.

And the last thing I would like to warn you about. Immediately on the shore, choose companions with whom you will subsequently share a piece of bread. The fact is that when an organization rises, as a rule, there are no problems, especially when the money is small. But as soon as you have the money, this is where the fun begins. Therefore, if you still can, then open the training center at once only for yourself.

Here is a small list of mistakes, knowing about which will save you from more serious problems later.

Many people dream of starting their own business, because it is much more interesting than being an employee and not realizing their plans for years. Starting your own business is much easier today than it was decades ago. With a great idea, entrepreneurial spirit, and little start-up capital, you can create a truly thriving business.

What kind of business is better to do? The answer is simple: those that are closest to you, understandable and interesting. If you are not at all interested in medicine, there is no need to open a pharmacy.

Certified teachers and university graduates are increasingly faced with the question: "How to open a training center?" Let's try to answer this question step by step.

Step 1. We draw up a business plan for the training center

You won't go far without a business plan; it is important to immediately describe everything related to your own business. Decide which type of training center you like. For example, you want to open foreign language courses, a circle of applied sciences or a children's development center. This will determine whether your business needs a license or not (note: educational activities in the form of courses do not require a license).

You need to understand that business in the field of education is a responsible business. You must have a college degree and experience as a teacher or tutor if you intend to teach on your own. Think about these points at the very beginning of your business plan.

Step 2. We select a room

It is the premises that should be the next point on the question of how to open a training center. Naturally, it should be large, with enough rooms. There must be:

reception to register for classes and receive advice;
several classrooms, well lit and ventilated;
a room for employees, where they can relax and have a snack during lunch;
toilet and sanitary room, where the cleaning lady will store her
oh inventory.

If you wish, you can add other rooms: a waiting room for parents (if you are thinking about how to open a training center for children), a dressing room, etc.

The location of the room depends on the direction of your training center. For example, if you want to open courses in applied sciences (programming, web design, etc.), it is better to locate your center in the vicinity of sports schools, gyms or large companies.

Applied science courses are mostly attended by young people who can easily combine sports and educational programs.

But children's centers are better located near bus stops: it will be easier for parents to bring their child to classes. In addition, you should not rent a room above the second floor. If you are renting an office in a shopping center, it should be easy to get to.

Step 3. We buy furniture

The choice of furniture depends on the type of training center. But there are still some mandatory points. The purchase should be included in the business plan:

tables and chairs;
computer (if you organize applied courses, there should be several computers);
cabinet for storing educational literature;
printer with copier;
educational literature;
office supplies.

Again, look according to your profile: a children's development center will need carpets to play freely with the kids on the floor, toys, including educational ones, and a computer or language center will need a projector and an interactive whiteboard.

Naturally, the premises should be redecorated to facilitate a pleasant learning experience.

Step 4. We select personnel and draw up a program

What do you need to open a training center, in addition to all of the above? Of course, find professional teachers. If you know teachers or you are a practicing teacher yourself, great. Otherwise, it will take a little longer to search. Do not forget to draw up a plan and program of classes, you will need this to obtain a license to open a training center.

Pay attention only to those teachers who have the appropriate education and work experience. This is very important in order to create the “face” of your center or courses.

Step 5. Collecting documents for opening

What documents do you need to open a training center? There are quite a few of them, because this is a serious business. So, the documents folder includes:

list of educational programs of your center;
information on the availability of qualified teaching staff;
information about the available premises that meet the standards for conducting educational activities;
information on the availability of the necessary educational and methodological literature and technical equipment;
information about the organizers of the training center and its registration as a non-state educational institution.

A license to open a business of this kind is, of course, required. Charlatans and simply unskilled individuals will not be allowed to organize an educational institution. But how to open a training center without a license, is there such a way?

Above, we have already mentioned in passing that if you register your activities simply as courses (for example, design courses, programming, language courses), you do not need to obtain a license. But you will need to register as a private entrepreneur.

Step 6. We look for clients and advertise our training center

So, you already know how to open a training center. Now is the time to attend to the clientele issue. To do this, it is worth doing advertising. Start with the vastness of the Internet: your own page in social networks (preferably in several of the most popular ones), a topic on city forums is a prerequisite for running an advertising campaign.

Since in our time almost everything and everyone has moved to the Internet, advertising there is not only the most expedient, but also free. Then you can print advertisements, leaflets, brochures, but this is not necessary, because such advertising is not so effective now, and sometimes even annoys potential customers.