Modern man daily faces a huge array of information. It is sometimes quite difficult to draw his attention to the offered goods or services. For this, a powerful tool has been created - media advertising, which, if properly presented, effectively affects the consumer's subconscious, creating the necessary associations, and thereby stimulating sales growth.

Display advertising on the Internet is a popular area of ​​online marketing, designed for the visual perception of information. This is a rather powerful tool that allows you to announce a new brand and form an attitude towards the company and product.

The Internet is an excellent medium for posting various kinds of information. To date, many ways have been developed to influence the human brain through the competent choice of colors, the selection of slogans, and the placement of graphic information on the page.

Display advertising has not only visual capabilities, it also has an excellent technological base. This helps to reach and attract a specific consumer. Targeting allows you to select a potentially interested audience by a key set of characteristics, such as gender, age, income, etc. The choice of a product or brand by the consumer as a result of viewing bright and “suitable” information is intuitive, this leads to an increase in sales and brand development.

Tasks of online media advertising

• – creation of a recognizable image and a reminder of it;
• brand promotion - the choice of the target audience and the formation of product fame;
• attracting attention - competent design of the information provided, its originality and effectiveness;
• sales promotion - persuading the consumer to make a purchase from a particular company, announcing sales, discounts and promotions.

Types of media advertising

It is customary to include any materials aimed at visual perception as varieties of the media engine of trade.

The main types are as follows.

1. - Most users associate media advertising with them.

Banners are the most common type of online advertising. This is bright, attractive information, often not related to the semantic load of the site. Banners are quite intrusive, sometimes they have sound, they can be animated and funny. The main goal is to be noticed, to declare a product or company.

Advertising banner on the Yandex browser search page.

Thus, the purpose of banners is not to sell, but to create an image due to visual visibility or redirect to the official website if a potential consumer is interested.

Examples of the most popular banners:

• classic - traditional ads in the form of ordinary pictures or teasers, they are small in size, therefore inexpensive;
• stretch banners - are placed on the entire width of the web page and are similar to outdoor advertising signs;
• rich media - an obsessive, "pop-up" ad that is impossible not to notice;
• pop-under - an information block, when clicked, a window with advertising also pops up;
• pop-ups - open when hovering or when “clicking” on them with the mouse;
• imitations - pop-up messages, similar in appearance and sound to the received messages in social networks, which are often reacted by inexperienced users.

Each of the banner options is quite effective, but not durable, so the formats need to be constantly updated.

Teaser blocks on the page of the social network Odnoklassniki.

1. Branding is the creation of an original image for products and brands. As a result, the company acquires a wide range of consumers, its products become recognizable and rise in price.

Choosing the right logo, correcting the name, applying the original style are key factors in branding and promoting goods and services.

1. Video materials. The name speaks for itself, highlight the following advertisements in the form of videos:

• streaming video (pre-rolls, mid-rolls, post-rolls) - files that start playing before the user gets acquainted with the site, in the middle or at the end;
• overlay - the overlay of advertising, usually in text form, on the video file being played;
• video banners - are used to "fit" the video in the banner.

Video advertising of a popular brand on a page in Odnoklassniki

1. Text-graphic blocks are advertisements with a title, a picture and a brief description. Such blocks take up little space, they are quite effective, since they are more likely to resemble not an advertisement, but a recommendation. Moreover, the right choice of description, for example, some understatement, attracts attention and makes the site visitor learn more about the product.

What is RTB

To date, there is an easy way to place media advertising - this is RTB. What is RTB and how does this system work?

Real Time Bidding is a special platform that purchases and places advertisements through an auction.
Thus, there are three subjects of the process:

• user;
• RTB system;
• advertisers.

The user visits the website. RTB gets access to its ID and the kind of information interesting to the person. The system analyzes this data and puts it up for an online auction. The advertiser who offers the largest amount gets the right to place his block.

Scheme of the advertising campaign on the RTB system

This demonstration of media products is inexpensive. Moreover, the advertiser himself has the right to set an acceptable price in the following ways:

• a specific budget and terms for advertising placement are set, while it is possible to limit the amount of purchase per one thousand impressions;
• minimum CPM - with this setting, advertising is placed on non-competitive sites and is inexpensive;
• fixed rate - the cost of 1,000 impressions is set;
• average CPM - the customer specifies the price, which is adjusted by the system by 15–20%.

So, how much does media placement cost?

The RTB system offers many options for cooperation. Yandex is the cheapest, the average price for 1,000 views is 35 rubles. The cost of sites Vl.ru and Mail.ru is almost twice as high.

The cost of media advertising

The choice of the type of media advertising depends not only on priorities, but also on the financial capabilities of the customer. There are large advertising agencies that themselves are engaged in the promotion of advertising on websites and offer a wide range of services, including ad correction and the choice of platform for placement. The cost of their services is approximately 20 thousand rubles per month.
Placing a banner either in the relevant networks or directly can be free or start with a minimum amount of 200–500 rubles.

The most expensive is branding. It is available mainly to large corporations, since the price of this type of media advertising is over 500 thousand rubles.

The effectiveness of media advertising

Display advertising is an effective tool at the beginning of its action. As the embedded information ages, it annoys users, becomes uninteresting, and therefore loses its relevance.

According to statistics, the response to media advertising occurs in 0.5–2% of cases. This one is indicatively quite good, as there is a significant increase in sales. In addition, the link is mainly clicked by new consumers; reminding regular customers of the existence of the brand is one of the goals of advertising. Thus, online media advertising is a powerful marketing tool.

The choice of creative ideas and a platform for placement, analysis of the effectiveness of advertising of other companies, proper planning of product promotion are the main secrets of success, following which you can achieve a significant increase in sales.

Display advertising (or in other words, banner advertising) is one of the most effective tools of modern Internet marketing. It is indispensable if your company needs to introduce a new product or service to the market, enhance the company's image or increase brand awareness. Although many experts assure the Internet market today that display advertising is slowly dying, many ways to effectively use it to attract customers at the moment have remained the same.

There is no doubt that a few years ago display advertising worked much more productively than today. The reasons are as follows:

• there was little competition due to obscurity;
• there was no Adblock blocking program at that time, and therefore ads were shown to all users;
• advertising was placed on affordable sites.

Times have changed, the market has become much more experienced and the common task is to change with it!

• Attraction of new clients;
• increasing the loyalty of potential customers;
• increase in traffic to the Internet resource;

Types of media advertising

It has many varieties: text-graphic blocks, videos that open as separate pages in the browser, the so-called "stretch marks" located in the header of the site, in general, any advertising materials focused on visual perception.

Banners (teasers)- blocks of a certain size with text and graphic content. Payment for it is formed from the number of impressions or clicks on the banner. It is worth noting that banners do not need to be loaded with a lot of text and other elements. The user should notice the banner, become interested in it and click on the picture to study the details.

There are many varieties of banners: these are not only the extensions mentioned above, but also “rich media” (flash banners over the content of the site page, sometimes sound), “pop-unders” (when clicked on, the page with advertising opens in a separate window) , "explode banners", consisting of two flash videos, as well as "imitation banners", sort of teasers that pop up at the bottom of the web page. Unlike all of the above types, which can be safely called "aggressive methods", this banner looks less annoying and attracts attention due to the genuine imitation of popular resources.

video advertising, launched in video players on YouTube, Vimeo and other video hosting sites at the moment the desired video starts playing, but here, of course, there are other options. The very high popularity of video content among users has allowed it to become a more effective method of promotion.

• pre-roll - a video that precedes the viewing of the desired content. Duration - from 10-20 seconds. The user can stop showing the video after 5 seconds, however, as statistics have shown, a certain percentage of users (about 40%) watch the video to the end.
• mid- and post-rolls are shown to users in the middle or at the end of the video. If the video has a long duration, then the number of ad impressions will also increase: for example, 4 times for the entire time or after the video is paused.
• overlay is a slightly different format. This is a static banner that is installed at the bottom of the player and displayed during video playback.

Branding- the most expensive type of media. As they say, only large companies with quite an impressive advertising budget can afford to seek funds for branding their resource. The main goal of this direction is to promote the company's image, popularize the brand and inform users about important events - discounts, promotions, presentations of new products, movie premieres, etc.

Branded advertising is placed, in most cases, taking into account geographic targeting for the desired period (day, day, week, month). Time is tied to a specific event. Payment is calculated based on the total display time. With this method, the following can be applied: replacing the familiar cursor with an interactive advertising object, creating a new advertising tab, coloring the search bar, and also creating a unique resource background that looks very large, and at the same time, unobtrusively.

Text-graphic blocks are advertising elements that do not visually stand out from the overall design of the site. This is not a traditional colorful, catchy advertisement, but some informational messages of the resource, for example, expert recommendations. Needless to say, users who have eaten too much sugary-sweet advertising trust such modest and intelligent text and graphic blocks more.

As long as Internet display advertising provides accurate targeting, it will not, contrary to popular belief, rush to be killed in any way. Your ad will be displayed exclusively on thematic sites, with the ability to select the geographic location of users, display time and other parameters. And with the help of retargeting, an interested client can be returned to a previously viewed page.

Flexibility and interactivity are another important advantage of media. You can interact with it at any time: close the pop-up window or expand it, skip the commercial or watch it to the end.

Display advertising makes it possible to establish a connection with a potential client at the level of emotions, analyze an existing strategy and, when necessary, adjust it, show videos to a wide range of users, increase your brand awareness and loyalty to it.

In a relatively short time, the attendance of your resource and sales volumes will increase noticeably.

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Media advertising on the Internet is advertising in the media. The technology for submitting "medical information" can be different, on the Internet - text, video, graphics. Media advertising on the Internet uses various techniques to attract attention: logo, photo, geo-mark on the map, text

How to effectively draw attention to your product? How to convey to a potential buyer that it is with you that he will find the product or service in which he is interested? Display advertising does a great job with these tasks, which is why it is so popular.

So what is the difference between display and banner advertising on the Internet?

In this case, you need to understand that banner advertising is a special case of media advertising. Speaking about the types of media advertising on the Internet, it should be borne in mind that it can be any type of advertising, for example, email - mailing list or video clip.

To deliver an ad to the target audience, display ads use cookies that allow you to track user behavior and properly customize ads. Advertisers aggregate the received data, which will lead to more effective behavioral targeting

You can often hear another name for media - display advertising (Display advertising).

Why do you need media?

The main tasks solved with the help of media advertising:

• quickly attracting the attention of a large target audience to the promoted product;
• increasing brand awareness;
• improving the image and building brand loyalty;
• increase in sales during periods of targeted or seasonal promotions;
• formation of demand for a new service or product in the market.

What does display advertising give to Internet business?

According to Yahoo, ComScore, Network and Specific Media, with the help of media, you can increase vital (branded) traffic seo 26%, contextual 155%, since after seeing a branded advertising banner, 21% of users later type the brand name into the address bar of the browser and 9% monitor brand on social media.
Modern media advertising tools make it as effective as possible. Being professionally organized and executed, it always achieves its goals, as it works targeted. The banner will be shown to those consumers who are already interested in the product or service you are promoting. The cost of media advertising on the Internet justifies itself, having a high ROI. With media, you will reach your KPIs.

The effectiveness of media advertising on the Internet

If you want to launch display advertising or increase the effectiveness of an existing one, entrust the placement to professionals. Our industry award-winning company employs experienced media traders, over 200 SSPs and many partners.

We will ensure the effectiveness of the media campaign thanks to

• creating banner ads allowed addblock
• traffic conversion services
• post-view tracking system

Banners and landing pages should be mobile friendly

To maximize conversions on smaller screens, ads, landing page, and site navigation should also be mobile-friendly.

VeAds display advertising cost

We offer several payment options for placing CPM and CPA display ads. We are ready to offer media retargeting by CPA if the traffic on your site is at least 100,000. If you have less traffic on the site, we will individually calculate the cost of CPM for you, on average it is 1 00 rubles / 1000 impressions. We guarantee high-quality, well-converting traffic.

We collect traffic, measure performance and optimize your ads and provide real-time analytics.

Benefits of online display advertising

One of the main advantages of media is accurate targeting. It is strictly targeted at the target audience, as the buyer who is already interested in purchasing, for example, a TV set, is encouraged to make the purchase easier. For these purposes, banners, videos and other advertising materials are placed on thematic sites, in the search results, or on other popular resources, taking into account the parameters of the visitor. It takes into account its geographical location, as well as search queries. If the user is studying popular TV models in order to choose the most interesting option for himself, then it's time to offer him to buy equipment from you!

Some prefer to order display ads for the sake of a very effective function. retargeting(i.e. retargeting). It allows you to return the visitor to the site with the promoted product or service, which he has already visited before. Repeated contact with a potential buyer who once showed interest motivates to make a purchase.

The next advantage of media advertising lies in the way the information is presented. Most often, the media is entertaining, and in some cases even interactive, prompting the user to perform a certain action, for example, click on a banner. The purpose of such material is to attract the attention of the page visitor so that he clicks on the link. At the same time, media advertising is not annoying, because, unlike TV and audio clips, it is controlled: the banner can be ignored, the video can be skipped, the pop-up window can be closed.

Display ad formats

For dynamic format, the frequency of ad impressions among unique users is configured, this format is the most popular at the moment.

Use formats and features that match your campaign goals.

Tell us what your ultimate goal is and we will create a media banner that meets the goals of the campaign.

Types of media advertising on the Internet

• Banners are static or animated (of several interleaved slides) graphic blocks that display this or that information. Here, the cost of display advertising depends on the number of impressions, time or number of clicks. The main purpose of the banner is to attract attention, to interest the visitor of the page, so they are bright and highly visible. Not tied to the theme of the site.
• Text-graphic blocks. They are similar to banners, but they do not animate and at the same time they coincide with the theme of the site in terms of subject matter. Therefore, they are less like advertising, and resemble the recommendation of the site itself, which inspires confidence. For example, using a text-graphic block, a metal tile can be advertised on a construction site.
• Video advertising (the share of which is constantly growing inside the media). Very similar to the videos shown on TV. It is distributed together with video content that is highly popular among Internet users today (especially online video). In contrast, a series of TV commercials that are shown to the viewer for several minutes can be turned off by the user a few seconds after the start of the show.

• Branding. Spectacular, but expensive type of media, which consists in the redesign of the site itself using recognizable brand elements of the customer company. Branding is used on popular, actively visited resources before major events, movie premieres, promotions, etc.

Principles of the display advertising project

Make them an offer they can't refuse.

1. Media planning. Analysis of the target audience and selection of resources for placing advertising content. Not only sites are determined, but also the time for displaying advertising and the frequency in order to achieve the greatest number of responses.
2. Development of promotional materials. Development of basic ideas, creation of layouts, production of banners, videos, branding. A very difficult and responsible stage. If the material does not attract the attention of users, the investment will be in vain.
3. Advertising campaign monitoring. Evaluation of the effectiveness of the media, analysis of user behavior and the number of transitions, evaluation of offline response, i.e. making purchases, ordering a promoted service, etc.

Display advertising has great potential, which today is only being revealed on. This marketing tool is under active development and regularly opens up new opportunities. As the impact of the economic crisis becomes more and more significant, Internet advertising has remained almost the only one of the growing media.

What is a media-contextual banner. .

Media prospecting campaign: the goal, how to measure brand awareness. Read in .

At one time, we argued for a long time in which category to include advertising on transport. In theory, this is an outdoor advertising designed to attract the attention of users, which means it belongs to media advertising.

Therefore, in this article, let's figure out what display advertising is, what it consists of and how it can be useful for business.

Meal'n'Real

Its main task is to attract the attention of a person. For this, various technologies are used containing texts, pictures, infographics, company logos, maps, and more.

Let's do a little experiment. Think back to the ad you saw today. Most likely, you won’t even be able to remember the last 5 advertising messages.

This is fine. Too much noise. And in 95% of cases, this noise is created by media advertising, because the following channels are included here:

• Advertising on TV;
• Advertising in the press (in printed matter);
• Internet advertising;
• Outdoor advertising;
• Indoor advertising (this is advertising inside shopping centers leading to a shopping pavilion);
• Advertising on transport.

From what we saw above, we can conclude that all advertising belongs to the media. But it's not.

• Cold calls or cold calls (telemarketing);
• Advertising catalogs and brochures;
• Souvenir products;
• Promo events.

And I'm probably going to say something stupid now, but it suits everyone. Without exception. For example:

• Niche b2b - advertising in the press is ideal, as well as transit advertising (branded transport that delivers orders to customers);
• The b2c niche is advertising on TV or radio, although many people refuse it because of its high cost in favor of outdoor and indoor advertising.

Or a universal “gentleman's set” for all areas - + customized. The same advertisement on the Internet. But there may be other options.

Life hack. If you are going to make a landing on your own, then I recommend – PlatformaLP , Tilda , Bloxy .

For example, one of our clients, with the help of posting ads in the entrances, as well as placing ordinary ads in newspapers, was able to achieve much more than using other different ones.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

But you follow our youtube channel, right?! So one of the latest videos “Bad advertising does not exist” did not pass you by. Not?! Then here it is. A must-see for the knowledge of "zen".

Death of offline display advertising

But I'm not going to say that traditional advertising is dying, because after one case of our client, I'm not sure anymore.

Our satellite TV installer decided to declare war on the competition.

Provided that for the most part it was, and not made according to technology or.

Many tools have been used. Competitors "died in batches." And at that moment, when the number of competitors decreased to the number of fingers of one hand and the advertising budget practically dried up, and potential buyers were simply “fucked up”.

So the season has come and the client decided to allocate a small budget for offline advertising, as they say, “for testing”.

What was his astonishment when the results from the "test advertising" turned out to be more significant, and the advertising itself more effective.

It was after this moment that I again believed in traditional advertising and that it works, at least in the regions. But this is a small digression.

Pain from the difference: offline and online

That is, on the Internet, this can be done in a more targeted way, that is, to show your ads more precisely (choose a specific display geography, age of people, etc., or only on thematic sites).

Offline, this feature is not available. This is what gives rise to the second difference. Aggressiveness.

One of our clients, who has been successfully working in the service market for more than 20 years and has 6 branches in Moscow and the Moscow region, with a monthly budget for website promotion of about 200 thousand rubles.

Media advertising media

In our blog, we have written a huge number of articles on different channels and methods of advertising. To learn them, read these 3 articles first:

After studying these articles, you will decide on specific ways of presenting information, which can be conditionally divided into four means of transmission (type).

Which one is more effective and how to apply them to your business, we will consider further using the example of several companies.

Banners

As a rule, the larger the size, the more it attracts attention. The more accessible the place, the more expensive the cost.

Offline, we still pay for the fact of placement. On the Internet, the method has evolved and become more client-oriented, that is, payment for clicks has appeared.

But on urban and small sites, there is also a placement scheme with payment for the time it will be on the site or for the number of impressions on the site.

Such media banners are now fashionable to call - teasers ("teaser" - tease). That is, with their information, they tease the user to take a targeted action: go, call, click or go to the site.

In the offline space, on average, you will pay from 10 to 50 tr. for one banner. As part of the online space, I will give an example of placing a banner for a week on the main page of Yandex.

Prices on Yandex

You see everything right. The numbers start at 4 million per week. You can find the full price list on their website. But this is if you have a federal project and you need to cover more than everyone.

However, I want to warn you. Banners have become boring to such an extent that now there is a so-called “banner blindness”.

This is when the client psychologically does not notice advertising banners. Therefore, just in case, think carefully and count everything again, if you suddenly decide to put the entire advertising budget on the purchase of one banner.

Video advertising

The most engaging means of presenting information. True, it takes time to get used to it.

Due to ignorance of this, we once lost a large amount of money. Namely, they gave video ads for directors in social networks during working hours. Result?! They opened it, but did not turn on the sound, as they were at work.

In addition to the fact that it is important to know at what time to show ads globally, you need to know what to show and how long.

I’m sure you’ll figure out when and what to show, but I’ll tell you about the length, because there are 2 types of video advertising:

• Rolls. Commercials that play while you are watching a video. You can call it an ad break, which is both online and offline.

  – Pre-rolls (pre-roll) – videos played BEFORE the start of viewing.

  – Mid-rolls (mid-roll) – a video that is played IN THE MIDDLE of the view.

  – Postrolls (post-roll) – video that is played AFTER viewing.

• Overlay (overlay). Banner (I said that there are a lot of them). A banner that is placed at the bottom of the video and shown while watching the video. Offline, these are running lines.

Personally, we now give a lot of emphasis on video advertising. Although it takes more resources, the effectiveness of media advertising in this form gives the maximum effect.

But don't forget about our mistake. In addition to the video, you also need to use text with an image, because not everyone has time to watch a video and not everyone likes to do it.

Branded advertising

It is also great for various movie premieres or presentations of new products.

And only large federal companies use it, the buyers of which are every second person.

Branded advertising

Our personal conviction is that if you are not in the VIP segment and you are not a federal company with billions of dollars in turnover, then you need to postpone this method of transmitting information for later.

It will give you recognition, but will not give you a purchase. In addition, if you have taken this road, then get ready to pour money into image advertising constantly, because as soon as you stop doing this, you will be forgotten like “the first bruises on your knees.”

Text & Image Ads

Offline examples are ad newspapers and magazines, where we see a separate attractive picture and a separate text.

Offline, at the beginning it was not clear to me, until I saw an example. Behind these words is the Google Display Network (GDN). Rather, advertisements with pictures for these networks.

Text & Image Ad

Recently, the cost of an ad in contextual advertising has increased significantly, if we talk specifically about search.

I want to keep silent about offline, but my inner voice makes me say it.

This is a double monster. I say this from experience, as I was previously a co-owner of the magazine.

It brings customers, but if we talk about maximum efficiency, then it can be achieved only by being placed in specialized publications.

Newspaper ads also work surprisingly, but only if your target audience is retirees (there are still certain conditions, but these are rather exceptions).

Briefly about the main

It was not in vain that I gave an example about our client, who used display advertising to “mow down” competitors.

By the way, this allowed him not only to remove many small competitors, but also to take first place in the region in terms of sales and recognition.

It is through the use of offline and online media advertising that he has achieved such results.

I'm also sure you've tried or are using the display ad formats I listed above. Whether you use it correctly or not, it's hard for me to say.

But most importantly, you must realize that only with an integrated approach can great results be achieved and the benefits of media advertising will become apparent.

And for dessert, a small bonus. According to research by Business Insider Intelligence among online display ads, the video format has the highest CTR (click-to-impression ratio) at 1.84%.

All other indicators were much lower. I think you now know where to direct your efforts 😉

The main criterion for media advertising is entertainment. To attract the attention of the target audience, videos, pictures, photos, text or sound are used. Offline, such messages are posted in the media, on billboards, leaflets or posters. On the Internet, any site or social network can be a platform for media advertising.

In fact, any advertising that works primarily to attract attention and brand awareness is classified as media advertising. This type does not include promotions, cold calls, direct marketing or catalogs - all those methods when a product is sold "on the forehead".

Attract attention and increase awareness of the company or brand.

Bring a new product to market.

Quickly talk about promotions, products or events.

Attract customers to the site.

Display ad formats

There are five main types of online display advertising.

banner advertising

Both on the Internet and offline, this is the most familiar way of promotion. To run banner ads, brands buy a specific space on a website or app for a period of time, or pay for a certain number of impressions and clicks.

Banners are the oldest form of online advertising. Initially, such messages looked like a static picture with short text, but today this format has evolved. Now they often add animation or sound, they can respond to mouse movements or clicks.

You can place banner ads in different ways: directly through the site administration, in the Google advertising network or on the Yandex search results pages. If an advertiser needs a large reach, then you will have to spend an impressive amount. For example, this is how the price of a banner on the main page of Yandex looks like:

Despite the new creative formats, many marketers believe that banner advertising is dying. Due to the abundance of information noise, users stop paying attention to annoying pictures, and many even block them with the help of special programs. Some sites even go to extreme lengths and ask visitors to turn off AdBlock for a while.

Video advertising

Unlike banners, video ads have a better effect on brand awareness and create less informational noise. The user sees a lot of headlines, pictures and ads on the site page, so he can’t always focus on something specific. The video is always in the spotlight.

Runs before the video is shown. It can usually be skipped a few seconds after it starts.

Message at the end of the video.

In addition to videos embedded in video content, there is an outstream format when advertising messages are integrated into text or banners. These are the same players that suddenly appear at the moment when you are reading material in an online magazine.

The cost of placing video ads is the sum of the number of impressions and clicks to the advertiser's website. A large team is involved in the creation of the video itself: the director, screenwriter, actors, editors, sound specialists and colorists - their work also needs to be paid. The budget here is measured in hundreds of thousands of rubles.

Audio advertising

Branded Pages

Usually branding is used by large companies. This is an image promotion that is more suitable for increasing awareness than for sales.

Branding a page or section is usually timed to coincide with some major event: a concert, a movie premiere, a large-scale sale or a new product presentation.

Text-graphic advertising

These are ads that are shown to users in accordance with their requests. They are placed through the Yandex advertising network or the Google Display Network. In part, they resemble banners and advertisements in print media: the ad consists of an image to attract attention and short text.

Advantages of media advertising

You can find interested customers through the context, choose thematic sites and time for displaying ads, as well as target messages by gender, age, geographic location and other characteristics.

In addition, display advertising works even if the user does not click on your banners or ads. Brand awareness increases simply from the fact that messages with your identity periodically flicker on the network.

Disadvantages of media advertising

Another problem is the low interest of users. People have long been tired of the huge flow of advertising online and offline, so they prefer to get rid of it by all available means. Most visitors will block your banners, ignore context, and skip videos.

Conclusion

Display advertising is a universal tool that works for the long term. Expensive YouTube videos or branded fields are unlikely to increase sales overnight, but they can help build your brand's image and credibility.